Support Small Business Saturday In The Washington, DC Metro Area
As a small business owner in Montgomery County Maryland, I am located just outside of Washington, DC and enjoy supporting other small businesses. Today, consumers and clients have so many choices where to shop for products and services. From the large chains, to big box stores, and the Internet, the options seem limitless. Small businesses often have limited budgets for advertising and promotion. They rely heavily on word of mouth and referrals to raise awareness and grow their businesses.
How do you differentiate yourself as a small business owner. A few simple practices will have an immediate impact on how customers view your business.
- Outstanding customer service – In my opinion, this is at the top of the list. Treat your customers with respect and address their needs, concerns, and any questions or issues they experience
- Personalized service – Customers are special and like to be treated as individuals. Showing a genuine interest in their specific needs will speak volumes for you and your business
- Offer products and services that are of high quality and value for the money
- Last but certainly not least, have fun at what you do. Having a positive attitude is infectious in a good way. Customers like doing business with individuals who are passionate and enjoy doing what they do.
The greatest compliment to any small business is a referral. I value referrals as they show me that my current clients are impressed with my work and feel comfortable telling others.